Privacy Policy

Privacy Policy

Pamela Anne Furnishings respects your privacy and your right to understand how your information will be handled and used. Our Privacy Policy explains how we collect, use and store your information. Pamela Anne Furnishings ensures that all information protection and customer legislation standards are met when handling any of your personal information.

References in this Privacy Policy to “we”, “us” and “Pamela Anne Furnishings” are to Pamela Anne Furnishings Limited (company number 10462614). Pamela Anne Furnishings is a registered information controller registered with the ICO.

How We Collect and Process Your Personal Data

Under the GDPR (General Data Protection Regulations) we collect and use information about you to ensure that we can continue to provide you with a luxury online retail experience. You provide us with your information directly when you make a purchase, sign up to our emails, or make an enquiry through us.

We ensure the security of any personal information we hold by using secure date storage technologies and precise procedures in how we store, access and manage that information. Our methods meet GDPR compliance requirement. Although we use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet, we cannot make absolute guarantees over the security of the information you provide over the internet and as such we cannot be held responsible for it.

We will never contact you by email to ask you to send or confirm any of your personal details, if we need any information of this nature we will only contact you by telephone. Never send any sensitive information, such as passwords or credit card information, via email. Where you have chosen to create a password to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone and you can change your password for your Pamela Anne Furnishings account at any time.

When you make a purchase with Pamela Anne Furnishings, we will collect necessary information about you to ensure we can fulfil your order.

For online card payments we will need to collect your payment information in order to process your payment. We may also need to ask for additional information from you, e.g. to prevent fraudulent transactions, to comply with anti-money laundering obligations, or to ensure that we comply with our legal obligations such as age restrictions applicable to the sale of knives and other restricted items. For bank transfer refunds we may need to collect data to ensure your refund can be made to your original payment account. We do not store any payment information (such as credit card numbers).

When you make a purchase on Pamela Anne Furnishings, we will collect information about you to ensure we can fulfil your order or chosen service (including your name, contact details and delivery address). You will be offered the opportunity to use our guest checkout path or to create an online account on our website. In order to register an online account, we will ask you for your full name and contact details.

When you place an order with Pamela Anne Furnishings for products or services that will be delivered we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third party couriers to deliver your order and will need to share your contact information with them for this purpose.

By placing an order with us, your details are NOT added to any newsletter or subscription lists unless you explicitly agree to have this at the time of order.

Internet Cookies

When you visit Pamela Anne, we collect information about your device to ensure we can continue to drive innovation and improve usability to benefit your online shopping experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Examples of where these cookies are used include: to store how many items are in your shopping bag, to determine anonymously when you are signed in, to remember your recent searches, to remember your newsletter subscription status.

Cookies that we use are: analytical tracking. This allows us to see the usage of our website, however all data captured is anonymous and can’t ever be tracked to a single user or IP. We use Google for this purpose.

Other cookies such as Doubleclick, Google Adword, Facebook, Twitter and Bing are used to provide you with personalised advertisements when you visit other selected websites, after your visit to Pamela Anne Furnishings. These advertisements will be in the form of ‘banner advertising’ and will show you products that we believe you will be interested in, based on your browsing history on our website. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Managing Your Email Marketing & Subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list.  Pamela Anne Furnishings will only send you marketing communications where you have explicitly consented to receive them and using your preferred channels of communication. We will continue to communicate with you in the same way until you tell us otherwise. If you do nothing, we will assume that you are happy for Pamela Anne Furnishings to continue to send you marketing communications in the same way.

If you have opted-in to receive marketing communications from us you can manage your preferences online at any time. To manage your preferences please go to your Pamela Anne Furnishings account.

Personal Shopping Services & Interior Design

Should you choose to take advantage of our Interior Design & Personal Shopping services, you will have an appointed contact assigned to you. Your contact will collect information relevant to you in order to curate the most exclusive personalised home shopping experience. Your Pamela Anne Furnishings contact will always keep you updated on the information that they hold, how it affects you and will follow your instructions on how you would like to be contacted by them.

Data Security and Protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures.  Where Pamela Anne Furnishings ask third parties to work on our behalf, we require all third parties that interact with information to undergo an Information Security Due Diligence Assessment to ensure that information is only shared where third parties have appropriate security measures in place.

We will not share your information with any third parties who might wish to market their goods and services to you unless you have provided your consent. Pamela Anne Furnishings does not routinely share information outside of the European Economic Area (EEA). If it is necessary we will only do so with the relevant protection in line with data protection legislation requirements.

Data Retention

We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your data. After this period, your information will be permanently erased or otherwise irreversibly rendered anonymous.

Your personal data is retained in accordance with the following criteria: When you have purchased from Pamela Anne Furnishings we will retain the billing data until the end of the relevant accounting period, normally seven years from the billing date in line with current UK tax laws.

When you make a payment, we will retain your payment details up to the certification of the payment and the completion of the relevant administrative-accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment.

When you provide us with personal data in order to use the services of Pamela Anne Furnishings, such as marketing communications, we will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists. You can withdraw your consent at any time.

When you contact the Pamela Anne Furnishings Customer Service team, we will keep any additional personal data you provide that is specific to your inquiry for as long as you remain an active customer of Pamela Anne Furnishings. We will keep any call recordings for twelve months. Please note that credit card details are not recorded as part of the call.

Contacting Us

When you contact Pamela Anne Furnishings through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback. Please note, if you contact Pamela Anne Furnishings by phone your call may be recorded for quality, training and security purposes.

Further information

Should you wish to know more about what information we hold about you including making changes to, or requesting the deletion of, information that we hold about you, you are also entitled by law to make a Data Subject Request. You can make such a request by emailing us at Please note that we may need to exclude certain information as part of your request, e.g. in order to protect the privacy of other individuals or if we are permitted to exclude the information for legal or other reasons.

Overview of the GDPR – General Data Protection Regulation

Data Protection Act 1998

Privacy and Electronic Communications Regulations 2003

Pamela Anne Privacy Policy updated in September 2020.